Are your AWeber emails landing in spam? DMARC (Domain-based Message Authentication, Reporting, and Conformance) is the key to ensuring your emails reach the inbox. In this guide, we’ll walk you through AWeber DMARC setup, best practices, and troubleshooting to maximize email deliverability.


What Is AWeber DMARC and Why Does It Matter?

DMARC is an email authentication protocol that prevents spoofing and phishing by verifying that emails sent from your domain are legitimate. When using AWeber, setting up DMARC correctly ensures:

âś… Higher inbox placement (less spam filtering)
âś… Protection against email fraud (phishing & spoofing)
âś… Detailed reports on email authentication failures

Without DMARC, your emails may be marked as spam or even blocked by ISPs like Gmail, Yahoo, or Outlook.

đź’ˇ Pro Tip: If you're comparing email marketing tools, check out our AWeber vs. ActiveCampaign guide to see which platform best fits your needs.


How to Set Up AWeber DMARC (Step-by-Step Guide)

1. Verify Your Domain in AWeber

Before configuring DMARC, you must authenticate your domain in AWeber:

  1. Log in to your AWeber account
  2. Go to Account > Sender Domains
  3. Click “Add a Domain” and follow the DNS verification steps

2. Set Up SPF & DKIM (Prerequisites for DMARC)

DMARC relies on SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail).

  • SPF tells email providers which servers can send emails from your domain.
  • DKIM adds a digital signature to verify email authenticity.

AWeber automatically provides DKIM records, but you may need to update your SPF record to include:

v=spf1 include:_spf.aweber.com ~all

⚠️ Warning: If you're using multiple email services (like Gmail or another SMTP), ensure they're all included in your SPF record to avoid authentication failures.

3. Create a DMARC Record

Add a TXT record in your domain’s DNS settings with the following format:

_dmarc.yourdomain.com. IN TXT "v=DMARC1; p=none; rua=mailto:youremail@yourdomain.com"
  • p=none (Monitoring mode – no enforcement)
  • p=quarantine (Suspicious emails go to spam)
  • p=reject (Blocks unauthenticated emails)

Start with p=none to monitor reports before enforcing stricter policies.

4. Analyze DMARC Reports

DMARC sends aggregate (RUA) and forensic (RUF) reports to your email. Use tools like:

  • DMARC Analyzer
  • Google Postmaster Tools
  • Third-party DMARC report parsers

These reports help identify authentication failures and unauthorized senders.

🔍 Need help with email deliverability? Check out our email template optimization guide to improve open rates.


Common AWeber DMARC Issues & Fixes

IssueCauseSolution
Emails marked as spamMissing or incorrect SPF/DKIMVerify DNS records
DMARC policy not workingIncorrect TXT record syntaxUse a DMARC validator
No reports receivedInvalid RUA email addressCheck DNS and email settings
Authentication failuresMultiple email services conflictingUpdate SPF to include all senders

Interactive DMARC Policy Selector Tool

Use this tool to generate the right DMARC policy for your AWeber setup:

AWeber DMARC Policy Generator

đź”§ AWeber DMARC Policy Generator


Best Practices for AWeber DMARC Success

  1. Start with p=none – Monitor reports before enforcing strict policies.
  2. Gradually increase enforcement – Move to p=quarantine or p=reject after fixing issues.
  3. Check SPF & DKIM regularly – Ensure no conflicts with other email services.
  4. Use dedicated subdomains – Separate marketing emails from transactional ones.
  5. Review DMARC reports monthly – Identify unauthorized senders and authentication failures.

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Final Thoughts: Secure Your AWeber Emails with DMARC

DMARC is a must-have for email marketers using AWeber. By following this guide, you’ll:

âś” Improve email deliverability
âś” Protect your domain from spoofing
âś” Gain insights into email authentication

If you're still unsure, consider AWeber’s support or consult an email security expert.

🚀 Ready to boost your email performance? Start implementing DMARC today!

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